£13.68

Routledge Market Orientation - Food and Agribusiness Book

Name: Routledge Market Orientation - Food and Agribusiness Book
Brand: Routledge
Price: 10.88 GBP
Availability: InStock

Microeconomics

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Description

In the evolving landscape of food and agricultural production, connecting what you produce with the changing needs of your customers is a primary challenge. This book from Routledge explores how market orientation serves as a tool for building competitive advantage and resilience in the agribusiness sector. Rather than being a simple addition to existing operations, true market orientation requires a fundamental shift in organizational culture. This text examines how food producers can learn more about their customers and understand their specific aspirations. By rethinking development and reward systems, businesses can better align their internal processes with external market demands. Whether you are looking to add value to your products or seeking ways to adapt to shifting consumer trends, this resource provides a framework for transforming your approach to agribusiness marketing. It offers practical insights into making customer needs the central driver of your production and organizational strategy.

Key Features

Learn how to connect agricultural production with the specific needs and aspirations of modern customers.

Discover methods to build competitive advantage and resilience within the food and agribusiness sectors.

Understand how to transform your organizational culture to support a true market-driven approach.

Explore ways to implement better customer learning processes to stay ahead of market changes.

Gain insights into adjusting development and reward systems to support your marketing objectives.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0566092085
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 28 January 2010
Listed Since: 07 December 2009

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Routledge Market Orientation - Food and Agribusiness Book

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