£130.00

Routledge LEGO Studies: Examining a Transmedial Phenomenon

Name: Routledge LEGO Studies: Examining a Transmedial Phenomenon
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Film

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Description

Explore the history and cultural impact of one of the world's most recognized toys with LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon. Published by Routledge, this book traces the evolution of the brand from its 1949 origins with Automatic Binding Bricks to the established LEGO System of Play introduced in 1955. This text examines how LEGO transformed from a simple building toy into a massive global phenomenon. It looks at how the brand serves as a medium for major media franchises, including Star Wars, Harry Potter, Batman, and Lord of the Rings. Readers will learn how these popular characters, vehicles, and settings are adapted into the LEGO universe. Whether you are interested in the history of play or the way media franchises expand through physical toys, this book provides a deep look into a brand that appeals to both children and Adult Fans of LEGO (AFOL). It is an essential read for those studying film, media, or the cultural significance of modern play systems.

Key Features

Traces the historical development of the brand from the 1949 Automatic Binding Bricks to the 1955 Town Plan No. 1 System of Play.

Analyzes how major media franchises like Star Wars, Harry Potter, and Lord of the Rings adapt their settings and characters into LEGO sets.

Explores the global phenomenon of LEGO and its reach across different age groups, including the dedicated Adult Fan of LEGO (AFOL) community.

Provides academic insight into how the LEGO Group functions as a medium for various cinematic and storytelling properties.

Published by Routledge, ensuring a professional look at the brand's transition from a toy manufacturer to a transmedial force.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 041572287X
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 17 November 2014
Listed Since: 31 May 2014

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Routledge LEGO Studies: Examining a Transmedial Phenomenon

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