LEGO Studies: Building Blocks of a Transmedial Phenomenon - Image 1

£130.00

Routledge LEGO Studies: Building Blocks of a Transmedial Phenomenon

Name: LEGO Studies: Building Blocks of a Transmedial Phenomenon
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Film

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Description

LEGO Studies examines how LEGO bricks evolved from the Automatic Binding Bricks of 1949 and the System of Play launched with Town Plan No. 1 in 1955 into a global cultural phenomenon. This comprehensive analysis explores LEGO's transformation from a favourite building toy for children and Adult Fans of LEGO (AFOLs) into a multimedia empire. The book investigates how LEGO has become a medium for major franchises including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, and Lord of the Rings, adapting characters, vehicles, props, and settings across multiple platforms. Published by Routledge, this scholarly work provides critical insight into LEGO's role as a transmedial phenomenon, examining both its cultural significance and its expansion beyond traditional toys into film, television, and interactive media.

Key Features

Traces LEGO's development from 1949 Automatic Binding Bricks through the System of Play to its current status as a multimedia empire.

Analyses LEGO's adaptation of major franchises including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, and Lord of the Rings.

Examines LEGO as a transmedial phenomenon spanning toys, film, television, and interactive entertainment platforms.

Published by Routledge with scholarly focus on cultural and commercial significance of LEGO bricks in contemporary media.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041572287X
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 17 November 2014
Listed Since: 31 May 2014

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Routledge LEGO Studies: Building Blocks of a Transmedial Phenomenon

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