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Routledge - Investigating the Use of Sex in Media Promotion

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Description

Explore the impact of sexual content in modern media with this scholarly collection from Routledge. As sexual content becomes a more prevalent part of our daily lives, understanding its strategic use is more important than ever. This book examines how the intensity of such content has grown and what direct effects these tactics have on audiences. This volume provides a deep look into various media outlets, including television programming, music videos, magazines, and advertising. It also covers the influence of radio shock jocks, offering a broad perspective on how sexual themes are utilized for promotion. Featuring eye-opening contributions from over a dozen recognized experts, this book serves as a vital resource for anyone studying the evolving landscape of media and advertising.

Key Features

Provides the latest scholarship on the role of sex in common media outlets like television and music videos.

Analyzes the direct effects that strategic sexual content has on various audience groups.

Covers a wide range of platforms including radio shock jocks, magazines, and advertising.

Includes expert contributions from more than a dozen recognized scholars in the field.

Examines the increasing intensity of sexual content within modern media environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 November 2007
Listed Since
23 July 2007

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