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Routledge Investigating Use of Sex in Media Promotion and Advertising

Amazon

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Price levels: 2 different prices over 71 days

Description

Explore contemporary scholarship on sexual content's strategic role across modern media platforms with this comprehensive Routledge publication. This book examines how sex is utilised in television programming, radio shock jocks, music videos, magazines, and advertising to understand its direct effects on audiences. Drawing on contributions from over a dozen recognised experts, the work addresses one of today's most pressing cultural issues by analysing the prevalence and intensifying nature of sexual content in media. Rather than offering surface-level observations, this investigation provides evidence-based insights into the mechanisms behind sex-based promotional strategies and their measurable impact on consumer behaviour and cultural perception. Essential reading for media studies students, advertising professionals, and anyone seeking to understand how sexual imagery shapes modern communication.

Key Features

Routledge publication featuring contributions from over a dozen recognised experts in media studies and advertising.

Covers television programming, radio shock jocks, music videos, magazines, and advertising as primary media outlets.

Investigates the direct effects and strategic use of sexual content on modern audiences.

Addresses the prevalence and increasing intensity of sexual content in contemporary media landscape.

Provides latest scholarship on sex's role in media promotion and advertising strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 November 2007
Listed Since
23 July 2007

Barcode

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