The Male Body as Advertisement: Masculinities in Hispanic Media: 5 (Masculinity Studies: Literary and Cultural Representations) - Image 1

£56.39

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Male Body as Advertisement: Masculinities in Hispanic Media: 5 (Masculinity Studies: Literary and Cultural Representations)

Name: The Male Body as Advertisement: Masculinities in Hispanic Media: 5 (Masculinity Studies: Literary and Cultural Representations)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 56.39 GBP
Availability: InStock

Business of Art

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Description

'The Male Body as Advertisement: Masculinities in Hispanic Media' offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive and expressive resource. Just as it occurred with the female body, the male body has become an object of desire in some instances and an object of expression in others. This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body of men in the Hispanic media has been carried out using film, television, internet, billboards, and so forth. This book also equates men to women in the media world. Lacking its own tradition, the male body has followed in the footsteps of the female body. It has been objectified, stylized, and transformed into a weapon of persuasion to reach the modern man. 'The Male Body as Advertisement' can be useful for students of communication, anthropology, sociology, gender studies, and cultural studies. It will serve graduate students as a bibliographic reference for research on the male body as well as undergraduate students whose programs address issues related to gender studies. This work is also written to reach a wider audience beyond the university.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433128373
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 25 August 2015
Listed Since: 07 August 2015

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften The Male Body as Advertisement: Masculinities in Hispanic Media: 5 (Masculinity Studies: Literary and Cultural Representations)

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