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£270.40
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£270 today · previous high £270 · all-time low £254
Routledge International Marketing: Strategy and Theory Book
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Price distribution over 34 days • 2 price levels
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Most common price: £254 (24 days, 70.6%)
Price range: £254 - £270
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Description
Key Features
This Routledge text provides a solid foundation in international marketing theory, research, and practice.
The content includes updated topics such as e-commerce, digitalization, and cryptocurrency.
Learn about corporate sustainability, business ethics, and corporate social responsibility within a global context.
New international case studies and mini-cases cover markets in the US, Europe, China, and Japan.
Enhanced pedagogy includes chapter objectives, summaries, and discussion questions to help structure learning.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 103258369X
- Domain
- Amazon UK
- Release Date
- 04 June 2025
- Listed Since
- 15 November 2024
Barcode
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