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Routledge Digital Marketing Fundamentals - Strategy to ROI

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Description

Master the full marketing process with Digital Marketing Fundamentals by Routledge. This comprehensive guide covers academic theory alongside practical techniques and media applications. Designed for clarity, the book uses international examples and case studies to explain complex concepts. It addresses essential topics including digital transformation, business models, and online customer behavior. Learn to understand your audience and improve online branding, customer acquisition, and ROI. This edition follows the success of the standard Dutch version, Basisboek Online Marketing, making it a reliable resource for studying the modern digital landscape.

Key Features

Covers the entire marketing process from initial strategy to achieving ROI.

Provides a balance of academic theory and practical digital marketing techniques.

Includes international examples and case studies to illustrate core concepts.

Addresses digital transformation, business models, and online customer behavior.

Explains essential topics such as online branding and customer acquisition.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 February 2025
Listed Since
07 September 2024

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