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Routledge Innovation Sucks! - Routledge Business Strategy Book

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Description

Innovation Sucks! challenges conventional wisdom about how businesses approach innovation and commercialisation. Rather than investing billions in costly problem assessments and traditional innovation funnels, this Routledge publication advocates for an impeller approach that starts with potential solutions and lets the market pull forward the best ideas. This method enables organisations to fail fast or flourish fast, transforming how teams think about turning novel ideas into successful commercial products. The book reframes innovation not as the mere creation of new ideas, but as the successful commercialisation of those ideas, offering practical frameworks for businesses struggling to see returns on their innovation investments. Ideal for business leaders, entrepreneurs, and innovation professionals seeking a different perspective on solving market challenges and accelerating time-to-market.

Key Features

Challenges ingrained innovation myths and presents a fundamentally different approach to commercialising novel ideas.

Introduces the impeller approach that starts with solutions and allows markets to pull forward the strongest concepts.

Published by Routledge, a leading academic and professional publisher in business strategy and management.

Redefines innovation as successful commercialisation rather than mere idea generation, shifting organisational focus.

Offers practical frameworks for businesses to achieve faster failure or success cycles in product development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 March 2021
Listed Since
30 September 2020

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