£131.16

Routledge Innovation Sucks!: Time to Think Differently Book

Name: Routledge Innovation Sucks!: Time to Think Differently Book
Brand: Routledge
Price: 124.2 GBP
Availability: InStock

Economics

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Description

Stop wasting billions on innovation efforts that fail to deliver results. In Innovation Sucks!: Time to Think Differently, Routledge presents a challenging new perspective on how businesses approach growth and development. Most companies fall into the trap of thinking innovation is simply about creating a novel idea, but this book argues that true innovation is the successful commercialisation of those ideas. Instead of following traditional methods that rely on costly and time-consuming problem assessments, this book introduces the 'impeller approach.' This method shifts the focus away from trying to push solutions through a standard innovation funnel. Instead, it teaches you how to start with possible solutions and allow the market to pull the most effective ones forward. This strategy helps organizations fail fast or flourish, ensuring resources are directed toward ideas that actually work in the real world. For professionals in business, finance, and economics, this book provides a necessary shift in mindset to drive real commercial success.

Key Features

Challenges ingrained truths about innovation to help businesses improve their investment returns.

Redefines innovation as the successful commercialisation of ideas rather than just the creation of new concepts.

Introduces the impeller approach to move away from traditional, costly, and time-consuming problem assessments.

Provides a method to let the market pull the best solutions forward instead of pushing ideas through a funnel.

Helps organizations implement a fail fast or flourish strategy to optimize development efforts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367681919
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 March 2021
Listed Since: 30 September 2020

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Routledge Innovation Sucks!: Time to Think Differently Book

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