£132.21

Routledge Innovation and Marketing in the Video Game Industry

Name: Routledge Innovation and Marketing in the Video Game Industry
Brand: Routledge
Price: 132.21 GBP
Availability: InStock

Snowboarding

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£132 today · all-time low £129 (Feb 2026) · usually the usual

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Description

Master the complexities of the gaming market with Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. This book by Routledge offers a deep look into how software developers and hardware engineers design products for an expanding global audience. By identifying specific patterns, this resource helps professionals develop effective innovation strategies to bring new products to market successfully. Learn how leading companies use radical innovations to reach new customer segments, such as parents and senior citizens. This text provides actionable insights for engineers, developers, and marketing executives looking to navigate the changing landscape of the video game industry. Whether you are studying market trends or planning your next product launch, this book provides the framework needed to avoid common industry traps and drive long-term success.

Key Features

Identify key patterns to help engineers and developers formulate better innovation strategies for new product development.

Learn how to reach expanding demographics, including parents and senior citizens, through radical innovation methods.

Gain practical knowledge for marketing executives to successfully bring new video game products to market.

Understand the relationship between hardware engineering and software development in meeting consumer needs.

Used book in good condition, providing a cost-effective way to access professional industry insights.

Published by Routledge, a trusted name for academic and professional industry literature.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566091674
Category: Books > Subjects > Sports, Hobbies & Games > Winter Sports > Snowboarding
Domain: Amazon UK
Release Date: 28 June 2010
Listed Since: 05 January 2010

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Routledge Innovation and Marketing in the Video Game Industry

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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Description

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