Innovation and Marketing in Video Game Industry - Routledge - Image 1

£151.26

Routledge Innovation and Marketing in Video Game Industry - Routledge

Name: Innovation and Marketing in Video Game Industry - Routledge
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Snowboarding

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Description

Innovation and Marketing in the Video Game Industry explores how software developers and hardware engineers design products that meet the evolving needs of diverse populations within the gaming sector. This Routledge publication identifies key patterns and strategies that help industry professionals formulate effective innovation approaches and successfully launch new products to market. The book examines how leading video game companies have leveraged radical innovations to expand their customer base, reaching new demographics including parents and senior citizens. Written for engineers, developers, and marketing executives, this used book in good condition provides practical insights into balancing technological advancement with market demand, offering valuable guidance for anyone seeking to understand the intersection of innovation and commercial success in gaming.

Key Features

Routledge-published book providing industry-focused analysis of innovation strategies in video game development and marketing.

Used book in good condition, offering affordable access to established patterns for formulating successful product innovation strategies.

Designed for engineers, developers, and marketing executives seeking to understand how radical innovations attract new customer segments.

Explores how video game companies expand market reach through innovation targeting diverse demographics beyond traditional gamers.

Covers practical approaches to bringing new gaming products to market by identifying sustainable patterns in the industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566091674
Category: Books > Subjects > Sports, Hobbies & Games > Winter Sports > Snowboarding
Domain: Amazon UK
Release Date: 28 June 2010
Listed Since: 05 January 2010

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Routledge Innovation and Marketing in Video Game Industry - Routledge

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