£129.38

Routledge Experiential Marketing - Consumer Behavior Book

Name: Routledge Experiential Marketing - Consumer Behavior Book
Brand: Routledge
Price: 129.38 GBP
Availability: InStock

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Description

Understand the science behind brand loyalty and consumer engagement with this essential text from Routledge. Wided Batat explores why certain brands create positive emotions while others lead to frustration. This book investigates the deep connection between past shopping experiences and future buying decisions. Readers will discover a new customer experience framework and learn about the era of the Experiential Marketing Mix. By exploring how lived experiences shape consumer behavior, this book provides a foundation for understanding why customers return to the same stores, products, or destinations repeatedly. It is an important resource for anyone studying how to build lasting brand relationships through structured experiential strategies.

Key Features

Learn the 7Es framework consisting of Experience, Exchange, Extension, Emphasis, Empathy, and more to improve marketing strategies.

Explore how past and lived shopping experiences influence future buying decisions and long-term brand loyalty.

Discover the new customer experience framework designed to help brands engage more effectively with their target audience.

Understand the mechanics of the Experiential Marketing Mix to create more impactful brand interactions.

Gain insights into why specific brands succeed in driving repeat purchases and customer retention.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138293156
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 January 2019
Listed Since: 30 August 2016

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Routledge Experiential Marketing - Consumer Behavior Book

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