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£175.79
Routledge Events Design and Experience - Event Management Text
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Description
Key Features
Analyzes the relationship between event design and the specific experiences of consumers and participants.
Explores how the individual event experience can be managed and controlled through strategic design.
Includes insights from ongoing research conducted over several years regarding event attendees.
Investigates the rationale behind why certain events are designed in specific ways.
Compares the original design intentions with the actual experiences of the consumers.
Examines the material delivery of events and its impact on the participant experience.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138128368
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 04 September 2015
- Listed Since
- 03 November 2015
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