£176.19

Routledge Events Design and Experience - Event Management Text

Name: Routledge Events Design and Experience - Event Management Text
Brand: Routledge
Price: 176.19 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Events Design and Experience by Routledge offers a unique look into the connection between event design and the experiences of consumers and participants. This text explores how the individual event experience can be managed through intentional design choices. Based on years of ongoing research regarding groups and individuals who attend events, this book addresses the core questions of the industry. It examines the rationale behind specific design decisions and compares those intentions with the actual experiences of the consumers. By analyzing how events are materially delivered, this text provides a deep look into the relationship between planning and participant perception. It is an essential resource for those studying how design influences the way people engage with events.

Key Features

Analyzes the relationship between event design and the specific experiences of consumers and participants.

Explores how the individual event experience can be managed and controlled through strategic design.

Includes insights from ongoing research conducted over several years regarding event attendees.

Investigates the rationale behind why certain events are designed in specific ways.

Compares the original design intentions with the actual experiences of the consumers.

Examines the material delivery of events and its impact on the participant experience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138128368
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 September 2015
Listed Since: 03 November 2015

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Routledge Events Design and Experience - Event Management Text

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