£127.59

Routledge - Everything for Sale? UK Higher Education Marketisation

Name: Routledge - Everything for Sale? UK Higher Education Marketisation
Brand: Routledge
Price: 127.59 GBP
Availability: InStock

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Description

Explore the changing landscape of higher education with this academic study from Routledge. As market steering begins to replace or supplement government direction, the structure of universities is undergoing a significant shift. This book examines how the introduction and increase of tuition fees, often at the expense of state grants, impacts the academic environment. Readers will gain insight into how student support is transitioning from grants to loans and how commercial rankings and league tables now guide student choices. The text looks at the growing resources institutions dedicate to marketing, branding, and customer service to remain competitive. By focusing on the UK as a primary example, this work provides a detailed look at the global trend of marketisation within the higher education sector.

Key Features

Analyzes the global trend of marketisation where market steering is replacing or supplementing government steering in higher education.

Examines the financial shifts in education, including the transition from state grants to tuition fees and student loans.

Provides insight into the rise of commercial rankings and league tables used to guide student decision-making.

Investigates how universities allocate increasing resources toward marketing, branding, and customer service models.

Offers a specific case study of the UK as a leading example of these educational market trends.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415809797
Category: Books > Subjects > Education Studies & Teaching > Education Management & Organisation > Funding
Domain: Amazon UK
Release Date: 04 February 2013
Listed Since: 17 August 2011

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Routledge - Everything for Sale? UK Higher Education Marketisation

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