Routledge Equity Crowdfunding in Sports Clubs Book

Explore the intersection of finance and sports management with Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing. Published by Routledge as part of the Research in Sport Business and Management series, this book examines how sports organizations can utilize crowdfunding models to engage their fan bases. This academic resource provides a deep look into strategic marketing within the sports industry. It is designed for professionals and students looking to understand the economic shifts in how sports clubs secure investment and build community connections. By focusing on consumer-oriented strategies, the text offers insights into modern funding methods that change how clubs interact with their supporters. Whether you are studying business, finance, or sports management, this book serves as a specialized guide to new financial landscapes in the athletic sector.