£136.45

Routledge Contemporary Marketing and Consumer Behaviour Book

Name: Routledge Contemporary Marketing and Consumer Behaviour Book
Brand: Routledge
Price: 136.16 GBP
Availability: InStock

Microeconomics

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Description

Explore the changing landscape of the travel industry with Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. Part of the Routledge Critical Studies in Tourism, Business and Management series, this academic text provides a deep look into how modern consumers interact with sustainable tourism practices. This book is designed for students, researchers, and professionals interested in the intersection of microeconomics and tourism management. It examines the complex relationship between marketing strategies and the evolving needs of the global traveler. By focusing on sustainable models, the text offers insights into how businesses can adapt to a world that increasingly values environmental and social responsibility. Whether you are studying business, finance, or economics, this Routledge publication serves as a valuable resource for understanding the drivers behind consumer choices in the tourism sector. It provides a foundation for analyzing how marketing decisions impact long-term sustainability in a competitive global market.

Key Features

Part of the Routledge Critical Studies in Tourism, Business and Management series for academic depth.

Focuses on the relationship between marketing strategies and sustainable tourism practices.

Provides insights into consumer behavior within the modern travel and tourism industry.

Useful resource for students and professionals studying microeconomics and business management.

Examines the impact of consumer choices on global sustainable tourism models.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032483512
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 11 March 2024
Listed Since: 28 September 2023

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Routledge Contemporary Marketing and Consumer Behaviour Book

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