£137.92

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Routledge Cross-Cultural Tourism & Hospitality - Services Marketing Guide

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Description

Cross-Cultural Aspects of Tourism and Hospitality by Routledge offers a comprehensive exploration of services marketing and management within the global tourism industry. This academic text examines how cultural differences shape customer expectations, service delivery, and business practices across international hospitality settings. Designed for students, educators, and professionals in tourism management, the book integrates marketing theory with practical hospitality applications. Readers gain insights into navigating cultural nuances, building effective cross-cultural communication strategies, and adapting service models for diverse global markets. The Routledge publication bridges anthropological and sociological perspectives with contemporary hospitality management challenges, making it an essential resource for anyone seeking to understand the intersection of culture, tourism services, and strategic management in an increasingly interconnected world.

Key Features

Routledge academic publication combining services marketing principles with hospitality management practices and cross-cultural theory.

Explores how cultural differences influence customer expectations, service standards, and operational decisions in tourism industries.

Integrates anthropological and sociological perspectives with practical management strategies for global hospitality organisations.

Designed for tourism management students, hospitality educators, and professionals working in international service sectors.

Addresses cultural communication, stakeholder relations, and market adaptation for diverse tourism and hotel service environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 August 2025
Listed Since
19 February 2025

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