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Routledge Customer Insight in Tourism: Segments, Profiles and Personas (Contemporary Geographies of Leisure, Tourism and Mobility)

Name: Customer Insight in Tourism: Segments, Profiles and Personas (Contemporary Geographies of Leisure, Tourism and Mobility)
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Market Research

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Price distribution over 61 days • 2 price levels

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Most common price: £137 (31 days, 50.8%)

Price range: £137 - £151

Price levels: 2 different prices over 61 days

Description

Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041069693
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 27 November 2025
Listed Since: 12 June 2025

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Routledge Customer Insight in Tourism: Segments, Profiles and Personas (Contemporary Geographies of Leisure, Tourism and Mobility)

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This is the most expensive it has ever been. Walk away.

Routledge Customer Insight in Tourism: Segments, Profiles and Personas (Contemporary Geographies of Leisure, Tourism and Mobility)

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Description

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