£151.26

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£151 today · previous high £151 · all-time low £137

Routledge International Case Studies in Tourism Marketing (Routledge International Case Studies in Tourism)

Amazon

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£151.26 £135.40 £138.86 £142.32 £145.78 £149.24 £152.70 25 July 2026 04 August 2026 14 August 2026 24 August 2026 04 September 2026
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Price distribution over 42 days • 2 price levels

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5 days 37 days · current 0 9 19 28 37 £137 £151 Days at Price

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Most common price: £151 (37 days, 88.1%)

Price range: £137 - £151

Price levels: 2 different prices over 42 days

Description
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032023155
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
09 June 2022
Listed Since
15 December 2021

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