£120.78

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Routledge Consuming Books - Marketing and Consumption Text

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£121.81 £120.68 £120.92 £121.17 £121.42 £121.67 £121.91 31 July 2026 03 August 2026 07 August 2026 10 August 2026 14 August 2026
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Price Distribution

Price distribution over 15 days • 2 price levels

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Current Price
7 days · current 8 days 0 2 4 6 8 £121 £122 Days at Price

Price Analysis

Most common price: £122 (8 days, 53.3%)

Price range: £121 - £122

Price levels: 2 different prices over 15 days

Description

Explore the complex world of the book industry with Consuming Books: The Marketing and Consumption of Literature. Published by Routledge as part of the Interpretive Marketing Research series, this text examines the massive industry behind the buying, selling, and writing of books. While many resources focus on how-to guides, this work addresses the gaps in understanding book marketing and consumption patterns. This innovative book argues that the book business is a prime example of today's Entertainment Economy. It explores how the industry operates within a landscape defined by fast-moving trends, hit-driven cycles, intense competition, and rapid technological shifts. Written by a roster of renowned marketing authorities with direct experience in the book trade, this volume provides a deep look into how literature functions as a commercial product in a modern economy.

Key Features

Part of the Routledge Interpretive Marketing Research series for academic and professional study.

Analyzes the book industry as a central part of the modern Entertainment Economy.

Written by a roster of renowned marketing authorities with experience in the book trade.

Examines the impact of rapid technological change and intense competition on book consumption.

Provides insight into the commercial side of literature beyond standard how-to texts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 March 2006
Listed Since
08 January 2007

Barcode

No barcode data available

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