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Springer VS European Book Cultures: Diversity as a Challenge

Name: European Book Cultures: Diversity as a Challenge
Brand: Springer VS
Price: 24.94 GBP
Availability: InStock

Anthropology & Sociology

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Description

Product Description Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. Review “Stephanie Kurschus vividly demonstrates how diverse book culture is, even in a continent that claims to be founded on mutual shared values. The highly insightful book appeals mainly to four audiences: institutional decision makers of grant-awarding bodies, national agencies promoting reading and book culture, decision makers in cultural and educational politics, and scholars of contemporary book studies. … this book has the potential to become a starting point for future discussion on methods of book promotion.” (Jan Hillgaertner, Publishing Research Quarterly, March, 2015) From the Back Cover Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. Contents: A concept of book culture European book cultures Measures for promoting book culture Target Groups Teachers and students in the field of book science Practitioners promoting literary and reading skills, practitioners in all fields of education and in the media sciences The AuthorDr. Stephanie Kurschus is currently working as a consultant in Frankfurt. About the Author Dr. Stephanie Kurschus is currently working as a consultant in Frankfurt.

Product Specifications

Brand: Springer VS
Format: paperback
ASIN: 3658080590
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 December 2014
Listed Since: 16 October 2014

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Springer VS European Book Cultures: Diversity as a Challenge

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