Publishers, Readers, and Digital Engagement (New Directions in Book History) - Image 1

£81.37

MACMILLAN Publishers, Readers, and Digital Engagement (New Directions in Book History)

Name: Publishers, Readers, and Digital Engagement (New Directions in Book History)
Brand: MACMILLAN
Price: 80.97 GBP
Availability: InStock

Business & Economic History

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Most common price: £81 (80 days, 100.0%)

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Description

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137514450
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 04 May 2016
Listed Since: 28 December 2015

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MACMILLAN Publishers, Readers, and Digital Engagement (New Directions in Book History)

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