Routledge Audience Transformations - Media Research Book

The concept of the audience is undergoing a massive shift in the twenty-first century. This book explores how novel user practices and new technological capabilities are changing our understanding of media organizations and representations. It examines how these changes affect the way we participate in society and how we build our social relations. Rather than focusing solely on technology, this work places these transformations within a broad context of society, culture, ideology, economics, and history. It provides a balanced view that avoids a media-centric reduction of society while also looking beyond a simple focus on technology as the only driving force. This text is an essential resource for understanding how trust in media is evolving in late modernity.