£140.51

Routledge Audience Transformations - Media Research Book

Name: Routledge Audience Transformations - Media Research Book
Brand: Routledge
Price: 140.51 GBP
Availability: InStock

Business, Finance & Law

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Description

The concept of the audience is undergoing a massive shift in the twenty-first century. This book explores how novel user practices and new technological capabilities are changing our understanding of media organizations and representations. It examines how these changes affect the way we participate in society and how we build our social relations. Rather than focusing solely on technology, this work places these transformations within a broad context of society, culture, ideology, economics, and history. It provides a balanced view that avoids a media-centric reduction of society while also looking beyond a simple focus on technology as the only driving force. This text is an essential resource for understanding how trust in media is evolving in late modernity.

Key Features

Examines how changing user practices and technology alter our understanding of media organizations and representations.

Analyzes the impact of media transformations on social participation and the construction of social relations.

Provides a comprehensive context including societal, cultural, technological, ideological, economic, and historical factors.

Offers a balanced perspective that avoids over-relying on technology as the sole driver of societal change.

Part of the Routledge Studies in European Communication Research and Education series for academic depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415827361
Category: Books > Subjects > Business, Finance & Law
Domain: Amazon UK
Release Date: 29 July 2013
Listed Since: 19 November 2012

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Routledge Audience Transformations - Media Research Book

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