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£97.00
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Routledge Appraisal and Transcreation of Marketing Texts - Chinese English
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Description
Key Features
Examines appraisal theory applied to marketing text transcreation between Chinese and English languages.
Routledge Advances in Translation and Interpreting Studies series provides peer-reviewed academic research on translation practice.
Combines theoretical analysis with practical case studies demonstrating transcreation strategies and persuasive techniques.
Essential resource for translation professionals, marketing specialists, academics and students studying cross-cultural communication.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032269332
- Domain
- Amazon UK
- Release Date
- 31 January 2024
- Listed Since
- 28 April 2023
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