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£150.04
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Routledge Japanese Advertising Agency - Anthropology of Media & Markets
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Most common price: £150 (66 days, 100.0%)
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Description
Key Features
Anthropological fieldwork conducted over twelve months in a major Tokyo advertising agency by an experienced Japan researcher.
The book deconstructs semiotics and media studies theories by examining real advertising production processes and organisational dynamics.
ConsumAsian Series volume treats Japanese advertising professionals as rational actors, challenging exotic stereotypes and myths about Japan.
Analysis of modern media organisation social structure reveals practical insights into Japanese advertising strategy and consumer marketing.
Used book in good condition published by Routledge, offering academic rigor for students and professionals in media, marketing and cultural studies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0700703314
- Domain
- Amazon UK
- Release Date
- 04 July 1996
- Listed Since
- 05 February 2007
Barcode
No barcode data available
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