£128.97

Routledge - A Japanese Advertising Agency - Anthropology Book

Name: Routledge - A Japanese Advertising Agency - Anthropology Book
Brand: Routledge
Price: 128.97 GBP
Availability: InStock

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Description

Gain a unique perspective on media and markets with A Japanese Advertising Agency: An Anthropology of Media and Markets. Part of the ConsumAsian Series, this book offers a rare look into the inner workings of a major Tokyo advertising firm. Written by an anthropologist who conducted twelve months of direct fieldwork, the text provides a deep analysis of how media organizations function from the inside. This study moves beyond common myths about Japanese culture by treating the subjects as rational people, offering a grounded view of modern social structures. It challenges existing semiotics and cultural studies theories by examining the actual production of advertising. Whether you are interested in media studies, anthropology, or international marketing, this Routledge publication provides a fresh way to understand the connection between media and society in Japan.

Key Features

Based on twelve months of intensive fieldwork conducted within a major Tokyo advertising agency.

Written by an expert who has spent 30 years living in and studying Japanese culture.

Provides an inside look at the social structure and daily operations of a modern media organization.

Challenges traditional semiotics and media studies theories through direct observation.

Offers a realistic view of Japanese society by moving past common cultural myths.

Used book in good condition, making it a practical choice for students and researchers.

Part of the respected ConsumAsian Series published by Routledge.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0700703314
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 04 July 1996
Listed Since: 05 February 2007

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Routledge - A Japanese Advertising Agency - Anthropology Book

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