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Oxford University Press - Business Research Methods Textbook

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Description

Master the fundamentals of academic inquiry with Business Research Methods by Oxford University Press. This sixth edition serves as a complete introduction for students starting their research projects, providing a practical guide to navigating complex methodologies. The text has been extensively revised to ensure relevance and engagement for modern learners. This edition introduces new chapters on quantitative methods and visual research, offering practical support for applying these specific techniques. It also addresses contemporary academic needs by including cutting-edge material on inclusivity, bias in research, feminist perspectives, and decolonial and indigenous research. Designed with the student experience in mind, this book provides the essential tools needed to conduct high-quality business research effectively.

Key Features

Oxford University Press provides this sixth edition as a complete introduction to conducting business research projects.

New chapters on quantitative methods and visual research offer practical support for applying these specific techniques.

The text includes cutting-edge material on inclusivity and bias in research to support modern academic standards.

Updated content covers feminist perspectives along with decolonial and indigenous research methodologies.

This revised edition is designed to improve the student experience during the research process.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 March 2022
Listed Since
14 July 2021

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No barcode data available

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