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£39.73
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Oxford University Press Oxford Foundations Of Corporate Success - Business Strategy Book
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Description
Key Features
Authored by John Kay, this book uses personal business experience to explain what makes a business successful.
Published by Oxford University Press, providing a high-quality resource for business and economic history studies.
Examines real-world case studies including B.M.W., Saatchi and Saatchi, and Philips to illustrate strategic outcomes.
Integrates diverse academic perspectives from economics, legal theory, and sociology to analyze corporate success.
Offers insights into the conduct of commercial negotiations through the study of marriage contracts.
Product Specifications
- Brand
- Oxford University Press
- Format
- paperback
- ASIN
- 019828988X
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 30 November 2007
- Listed Since
- 26 January 2007
Barcode
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