£103.22

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Murphy & Moore Publishing Murphy & Moore - The Global Business Environment Book

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£119.34 £101.61 £105.48 £109.35 £113.21 £117.08 £120.95 25 July 2026 14 August 2026 04 September 2026 24 September 2026 15 October 2026
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1 day · current 9 days 3 days 9 days 27 days 0 7 14 20 27 £103 £112 £114 £116 £119 Days at Price

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Most common price: £119 (27 days, 55.1%)

Price range: £103 - £119

Price levels: 5 different prices over 49 days

Description

Gain a clear understanding of the factors that affect how companies build and maintain successful relationships with customers. This book by Murphy & Moore Publishing explores the complexities of the global business environment, examining the different types of environments found within sovereign countries. Readers will learn to distinguish between internal and external environments. The text breaks down the external environment into macro and micro classifications, covering essential entities such as suppliers, competitors, and the public. It is a foundational resource for understanding the forces outside a firm's home environment that impact international business operations.

Key Features

The Global Business Environment by Murphy & Moore Publishing provides a detailed look at how various factors affect customer relationships.

This book examines the different types of environments present in sovereign countries to help understand international business.

Learn to differentiate between the internal environment and the external environment of a firm.

Study the specific classifications of the external environment, including macro and micro levels.

Gain knowledge on how various entities like suppliers, competitors, and the public impact business success.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 September 2022
Listed Since
12 August 2022

Barcode

No barcode data available

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