£174.45

Routledge Unlocking the Business Environment - Routledge Textbook

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Description

Unlocking the Business Environment is a comprehensive textbook designed for Business Studies degree students seeking a clear understanding of internal and external business factors. This student-friendly resource divides complex concepts into manageable sections and explores the interface between organisational and market dynamics. The book encourages active learning through regular self-testing exercises, discussion points, and reflection prompts that help consolidate understanding. Written by Routledge, a trusted academic publisher, it features highly relevant case studies based on well-known companies and current business issues, making the subject matter engaging and applicable to real-world scenarios. Whether you're preparing for exams or building practical business knowledge, this text bridges theory and application effectively.

Key Features

Structured around internal and external business environments to provide comprehensive coverage of key Business Studies concepts.

Includes self-testing exercises and discussion points throughout to encourage active learning and knowledge retention.

Features case studies based on household name companies, ensuring topical relevance and real-world business context.

Written by Routledge with student engagement in mind, promoting critical reflection and practical understanding.

Suitable for Business Studies degree students needing foundational knowledge of how organisations operate within competitive markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 June 2017
Listed Since
26 July 2017

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