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£56.99
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McGraw-Hill Education McGraw-Hill Exploring Innovation Third Edition Textbook
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Description
Key Features
This third edition of Exploring Innovation provides a fresh perspective on managing and developing new ideas.
McGraw-Hill Education uses an accessible writing style to help business students grasp complex concepts easily.
The text includes numerous case studies regarding original products and services to illustrate key business principles.
Students learn to view innovation as a continuous and ongoing process through the study of major developments.
The content is designed to help readers challenge their existing ideas about how innovation works in business.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 0077158393
- Domain
- Amazon UK
- Release Date
- 16 March 2015
- Listed Since
- 07 November 2014
Barcode
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