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Exploring Innovation 4e - McGraw Hill Textbook
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Description
Key Features
This fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in previous versions.
The text covers diverse forms of innovation to show that the process involves more than just inventing new products.
Students can study recent developments in the field, including specific topics like frugal and social innovation.
Extensive case studies are included to provide practical examples that bring key concepts to life for readers.
Published by McGraw Hill, this book uses an accessible writing style to help students understand complex topics.
Product Specifications
- Format
- paperback
- ASIN
- 1526849658
- Category
- Books > Subjects
- Domain
- Amazon UK
- Release Date
- 24 April 2024
- Listed Since
- 05 July 2023
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