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£149.99

MACMILLAN Marketing Management for Tourism and Hospitality Book

Name: Marketing Management for Tourism and Hospitality Book
Brand: MACMILLAN
Price: 149.99 GBP
Availability: InStock

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Description

Explore the changing landscape of the service industry with Contemporary Marketing Management for Tourism and Hospitality. This book examines how new technology and Gen Z consumer behaviors drive sustainable business transformation within the sector. As the tourism and hospitality industries evolve, understanding the impact of digital tools and shifting generational values becomes necessary for long-term success. This text provides insights into how these modern forces shape marketing strategies and business models. It is a valuable resource for professionals and students looking to understand the connection between technological advancement, demographic shifts, and sustainable growth in a global market.

Key Features

Examines how new technology influences marketing management in the tourism and hospitality sectors.

Analyzes the impact of Gen Z consumer trends on modern business transformation.

Provides insights into driving sustainable business practices through updated marketing strategies.

Covers the intersection of digital innovation and hospitality management.

Published by Palgrave Macmillan for academic and professional use.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031650514
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 November 2025
Listed Since: 11 December 2025

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MACMILLAN Marketing Management for Tourism and Hospitality Book

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