The Dark Side of Marketing by Palgrave Macmillan - Book - Image 1

£107.98

MACMILLAN The Dark Side of Marketing by Palgrave Macmillan - Book

Name: The Dark Side of Marketing by Palgrave Macmillan - Book
Brand: MACMILLAN
Price: 107.98 GBP
Availability: InStock

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Description

Explore the complex relationship between modern technology and consumer behavior with The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing. Published by Palgrave Macmillan, this book examines the evolving landscape of e-commerce and the digital forces that shape how individuals interact with brands. As digital tools become more integrated into daily life, understanding the impact on consumer autonomy is essential for professionals in business, finance, and law. This text provides a deep look into the technological shifts occurring within the e-commerce sector, offering a perspective on how marketing practices affect the independence of the modern consumer. Whether you are a student, an academic, or a business professional, this book serves as a resource for navigating the ethical and practical challenges of the digital age. It addresses the tension between advanced marketing technology and the need for recuperative strategies in a highly connected world.

Key Features

Published by Palgrave Macmillan, a recognized name in academic and professional literature.

Focuses on the intersection of technology and consumer autonomy within the e-commerce sector.

Provides insights into the evolving nature of marketing and its impact on consumer choice.

Offers a specialized perspective on recuperative marketing strategies in a digital environment.

Serves as a relevant resource for those studying business, finance, and e-commerce law.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031949455
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 July 2025
Listed Since: 26 April 2025

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MACMILLAN The Dark Side of Marketing by Palgrave Macmillan - Book

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