The Dark Side of Marketing by Palgrave Macmillan - Book

Explore the complex relationship between modern technology and consumer behavior with The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing. Published by Palgrave Macmillan, this book examines the evolving landscape of e-commerce and the digital forces that shape how individuals interact with brands. As digital tools become more integrated into daily life, understanding the impact on consumer autonomy is essential for professionals in business, finance, and law. This text provides a deep look into the technological shifts occurring within the e-commerce sector, offering a perspective on how marketing practices affect the independence of the modern consumer. Whether you are a student, an academic, or a business professional, this book serves as a resource for navigating the ethical and practical challenges of the digital age. It addresses the tension between advanced marketing technology and the need for recuperative strategies in a highly connected world.