£113.94

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£114 today · previous high £114 · all-time low £108

MACMILLAN The Dark Side of Marketing - Technology & Consumer Autonomy

Amazon

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£113.94 £107.42 £108.84 £110.26 £111.69 £113.11 £114.53 31 July 2026 19 August 2026 08 September 2026 27 September 2026 17 October 2026
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Price distribution over 79 days • 2 price levels

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75 days 4 days · current 0 19 38 56 75 £108 £114 Days at Price

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Most common price: £108 (75 days, 94.9%)

Price range: £108 - £114

Price levels: 2 different prices over 79 days

Description

Explore the intersection of marketing, technology, and consumer behaviour in this critical examination published by Palgrave Macmillan. The Dark Side of Marketing investigates how modern marketing strategies exploit technology to influence consumer autonomy, whilst introducing the concept of recuperative marketing as a counterbalance. This book offers essential insights into the ethical dimensions of contemporary marketing practices, examining the mechanisms through which corporations leverage digital tools and data analytics to shape purchasing decisions. Ideal for business students, marketing professionals, and anyone concerned with consumer rights and corporate transparency, this work challenges conventional marketing wisdom and presents alternative frameworks for more ethical engagement between brands and consumers in the digital age.

Key Features

Published by Palgrave Macmillan, a respected academic publisher specialising in business and social sciences literature.

Examines the relationship between technology, marketing strategies, and consumer autonomy in modern commerce.

Introduces recuperative marketing as an ethical alternative to exploitative marketing practices.

Provides critical analysis relevant to business students, marketing professionals, and consumer advocates.

Addresses contemporary issues in e-commerce and digital marketing ethics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2025
Listed Since
26 April 2025

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