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MACMILLAN The Digital Popular in India: Mainstreaming the Marginal

Name: The Digital Popular in India: Mainstreaming the Marginal
Brand: MACMILLAN
Price: 85.53 GBP
Availability: InStock

Cultural Studies

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Description

This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031394348
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural Studies
Domain: Amazon UK
Release Date: 25 November 2023
Listed Since: 24 June 2023

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MACMILLAN The Digital Popular in India: Mainstreaming the Marginal

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It has never been this cheap. We have no record of a lower price.

MACMILLAN The Digital Popular in India: Mainstreaming the Marginal

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Price Distribution

Price Analysis

Description

Product Specifications

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