£115.87

MACMILLAN Japanese Global Strategy - Overseas Operations Book

Name: MACMILLAN Japanese Global Strategy - Overseas Operations Book
Brand: MACMILLAN
Price: 115.17 GBP
Availability: InStock

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Description

Gain a deep understanding of how Japanese multi-national enterprises (MNEs) manage their global corporate strategy in the modern business world. This book provides a detailed analysis of how these companies position themselves within international markets. By looking at specific regions including Indonesia, Kenya, Nigeria, South Africa, Sri Lanka, and Vietnam, readers can see how global marketing and operations function in diverse economic landscapes. Through nine empirical case studies, this text examines real-world applications from major companies such as Denso, Furukawa Electric, and Yamaha Motor. The research is built on direct data from questionnaires and interviews with senior managers, providing a practical look at corporate decision-making. It applies hybrid theories of application and adaptation to explain how these organizations navigate the complexities of international expansion and overseas management.

Key Features

Includes nine empirical case studies featuring major companies like Denso, Furukawa Electric, and Yamaha Motor for real-world context.

Provides specific regional analysis focusing on Indonesia, Kenya, Nigeria, South Africa, Sri Lanka, and Vietnam.

Utilizes primary research data gathered from interviews and questionnaires with senior managers to ensure practical relevance.

Examines the hybrid theories of application and adaptation used in modern corporate strategy.

Analyzes the position of Japanese multi-national enterprises within the current global business environment.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 113749736X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 10 January 2019
Listed Since: 05 July 2018

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MACMILLAN Japanese Global Strategy - Overseas Operations Book

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