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£116.49
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£116 today · previous high £116 · all-time low £115
MACMILLAN Japanese Global Strategy: Overseas Operations & Marketing
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Price distribution over 70 days • 2 price levels
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Most common price: £115 (69 days, 98.6%)
Price range: £115 - £116
Price levels: 2 different prices over 70 days
Description
Key Features
The book includes nine empirical case studies of major Japanese companies including Denso, Furukawa Electric and Yamaha Motor operating in emerging markets.
Research methodology combines questionnaires and interviews with senior managers to provide authentic insights into real-world strategic decision-making.
Geographic focus spans Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, offering diverse perspectives on Japanese corporate expansion.
Applies hybrid theories of application and adaptation to explain how Japanese multinational enterprises customise their strategies for different global markets.
Published by Palgrave Macmillan, delivering academic rigour in the field of international business and corporate strategy.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 113749736X
- Domain
- Amazon UK
- Release Date
- 10 January 2019
- Listed Since
- 05 July 2018
Barcode
No barcode data available
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