The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business) - Image 1

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Routledge The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business)

Name: The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business)
Brand: Routledge
Price: 131.84 GBP
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Description

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415228727
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 06 April 2000
Listed Since: 09 February 2007

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Routledge The History of Mitsubishi Corporation in London: 1915 to Present Day (Routledge Advances in Asia-Pacific Business)

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