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£84.99

MACMILLAN Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Name: Global Strategies and Local Realities: The Auto Industry in Emerging Markets
Brand: MACMILLAN
Price: 84.99 GBP
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Description

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0333804856
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 11 July 2000
Listed Since: 02 January 2007

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MACMILLAN Global Strategies and Local Realities: The Auto Industry in Emerging Markets

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