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Information Science Reference - Emerging Markets E-commerce Book

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£65.50 £64.25 £64.52 £64.79 £65.07 £65.34 £65.61 11 August 2026 14 August 2026 18 August 2026 21 August 2026 25 August 2026
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Description

While regions like North America, Australia, and Europe have high internet penetration for online transactions, e-commerce in less developed countries remains in its infancy. Emerging Markets and E-Commerce in Developing Economies provides a deep look into the models and practices used in these growing regions. This Premier Reference Source helps readers understand the differences in diffusion rates between developed and developing societies. It serves as an essential addition to worldwide library collections focused on technology and business trends. By extending the growing literature on e-commerce, this work offers valuable insights into the unique landscape of digital trade in developing economies.

Key Features

This book by Information Science Reference explores e-commerce models and practices specifically within less developed countries.

The text provides a comparison between high internet penetration in developed regions and the lower diffusion rates in emerging markets.

It serves as an essential resource for worldwide library collections specializing in technology and business subjects.

This Premier Reference Source extends the existing literature regarding e-commerce in developing economies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2008
Listed Since
07 May 2008

Barcode

No barcode data available

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