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Imperial College Press - Gaining Momentum: Diffusion of Innovations

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Description

Bridging the gap between development and successful adoption, Gaining Momentum: Managing The Diffusion Of Innovations provides a deep look into why and how new ideas spread. While many texts rely on single-discipline theories, this book from Imperial College Press uses a multi-disciplinary and managerial process approach. It is designed to help professionals develop realistic management and business plans by applying the latest research and practice to the adoption process. This volume is part of the Technology Management series and offers essential insights for those looking to understand the widespread adoption of innovations in a modern business environment.

Key Features

Part of the Technology Management series (15) from Imperial College Press.

Uses a multi-disciplinary approach to explain how innovations are adopted.

Focuses on a managerial process to help develop realistic business plans.

Based on the latest research and practice regarding innovation diffusion.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 July 2010
Listed Since
19 March 2010

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No barcode data available

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