£73.03

Imperial College Press : Gaining Momentum - Innovation Management

Name: Imperial College Press: Gaining Momentum - Innovation Management
Brand: Imperial College Press
Price: 71.96 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Bridge the gap between developing a new idea and achieving successful adoption with Gaining Momentum: Managing The Diffusion Of Innovations. This book addresses the significant disconnect that often occurs between the creation of an innovation and its widespread use in the market. By understanding the mechanics of why and how innovations are adopted, business leaders can build more realistic management and business plans. Unlike many texts that rely on a single-discipline perspective, this work utilizes a multi-disciplinary and managerial process approach. It combines the latest research with practical application to help you navigate the complexities of technology management. Whether you are managing new tech or planning for future growth, this guide provides the necessary framework to promote adoption and drive results through a comprehensive understanding of the diffusion process.

Key Features

Multi-disciplinary approach that looks beyond a single field to explain how innovations spread through markets.

Managerial process focus designed to help you build practical and realistic business plans for new technologies.

Based on the latest research and practice to provide up-to-date insights into the diffusion of innovations.

Addresses the critical gap between the development phase and the successful adoption of new products or ideas.

Part of the Technology Management series to provide specialized knowledge for professional growth.

Product Specifications

Brand: Imperial College Press
Format: Paperback
ASIN: 1848163541
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 29 July 2010
Listed Since: 19 March 2010

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Imperial College Press : Gaining Momentum - Innovation Management

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