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£133.91
IGI Global eSports Business and Society Research Book
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Description
Key Features
Explores the connection between competitive electronic sports and global marketing strategies.
Provides research on how the gaming market expansion affects the professional business world.
Analyzes the impact of social media networking and live-streaming on the gaming industry.
Offers insights into the immersion of eSports within various societal frameworks.
Covers a broad range of topics related to the growth of the global gaming market.
Product Specifications
- Brand
- IGI Global
- Format
- paperback
- ASIN
- 1799815390
- Domain
- Amazon UK
- Release Date
- 25 October 2019
- Listed Since
- 31 January 2020
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