£133.91

IGI Global eSports Business and Society Research Book

Name: IGI Global eSports Business and Society Research Book
Brand: IGI Global
Price: 131.14 GBP
Availability: InStock

PC & Video Games

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Description

The global gaming market has seen massive growth driven by advancements in live-streaming video and social media networking. As this industry expands, professionals are looking for answers regarding its effect on the professional world. Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities addresses these questions by providing innovative research on the integration of competitive electronic sports. This book explores how eSports applications function within global marketing, business, and society. It offers a deep look into the immersion of competitive gaming and its real-world consequences. Whether you are an industry professional or a researcher, this text provides necessary insights into how the explosion of the gaming market changes the landscape of modern business and social structures.

Key Features

Explores the connection between competitive electronic sports and global marketing strategies.

Provides research on how the gaming market expansion affects the professional business world.

Analyzes the impact of social media networking and live-streaming on the gaming industry.

Offers insights into the immersion of eSports within various societal frameworks.

Covers a broad range of topics related to the growth of the global gaming market.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1799815390
Category: Books > Subjects > Computing & Internet > PC & Video Games
Domain: Amazon UK
Release Date: 25 October 2019
Listed Since: 31 January 2020

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IGI Global eSports Business and Society Research Book

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