£133.91

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IGI Global eSports Business Impact - Emerging Research & Opportunities

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Description

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities is a comprehensive academic resource from IGI Global examining how competitive electronic sports reshape global business, marketing, and society. As the gaming market continues its explosive growth through social media and live-streaming technologies, industry professionals face critical questions about professional implications. This book delivers innovative research exploring the intersection of competitive eSports with global marketing strategies, business operations, and broader societal effects. It provides essential insights for business leaders, researchers, and professionals seeking to understand and capitalise on the transformative influence of eSports within contemporary commerce and culture.

Key Features

Published by IGI Global and Business Science Reference, offering academically rigorous analysis of eSports market dynamics and business applications.

Covers broad topics connecting competitive electronic sports to global marketing, professional development, and industry transformation.

Explores how social media networking and live-streaming video technologies have driven eSports market growth and audience engagement.

Provides research-backed insights for understanding eSports implications for business strategy, professional sectors, and modern society.

Addresses the emerging opportunities and challenges professionals face as eSports culture integrates into traditional business environments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2019
Listed Since
31 January 2020

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