£124.00

IGI Global Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities (Advances in E-business Research)

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£156.20 £120.78 £128.51 £136.24 £143.96 £151.69 £159.42 08 April 2026 26 April 2026 14 May 2026 01 June 2026 20 June 2026

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19 days · current 55 days 0 14 28 41 55 £124 £156 Days at Price

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Description

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 October 2019
Listed Since
16 August 2019

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