GRIN Verlag GRIN Pricing in der Hotellerie - Revenue Management Guide

Master the complexities of hotel pricing with this comprehensive professional book from GRIN Verlag. As the hospitality industry evolves, traditional methods like simple cost-based calculations and the classic three Ks (Kosten, Konkurrenz, Kunde) are no longer enough to stay competitive. This specialized text explores how the internet has transformed the way hotels manage occupancy and rates. This book provides essential knowledge for professionals in the business administration and controlling sectors. It covers the fundamental principles of price differentiation and the strategic application of Revenue Management. Readers will learn about Dynamic Pricing models and how to implement an effective Best Available Rate strategy to optimize revenue. Whether you are studying hospitality management or working in hotel controlling, this guide offers the theoretical and practical foundations needed to navigate modern pricing landscapes and adapt to the digital era of hotel management.