£67.99

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emerald PUBLISHING Go-to-Market Strategies for Women Entrepreneurs

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£67.99 £64.59 £65.95 £67.31 £68.67 £70.03 £71.39 01 August 2026 05 August 2026 10 August 2026 15 August 2026 20 August 2026
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Description

Traditional expectations often leave the ambitions of women in business unfulfilled. Go-to-Market Strategies for Women Entrepreneurs by emerald PUBLISHING addresses this shift through the lens of rising female entrepreneurship. Led by expert Victoria L. Crittenden and a group of global contributors, this book examines how women build success across various scales of business. Readers can explore a wide range of business models, from home-based ventures and Mompreneurs to large-scale global companies like The Body Shop and Ceja Vineyards. The text examines how entrepreneurship helps build self-efficacy and the impact of utilizing social capital. This resource provides a comprehensive look at the power of women-led business in modern society.

Key Features

Written by entrepreneurship expert Victoria L. Crittenden and a cast of first-rate global contributors.

Covers various business scales ranging from home businesses and Mompreneurs to global brands like The Body Shop.

Explores the role of women entrepreneurship in building self-efficacy and utilizing social capital.

Provides insights into how women-led businesses like Ceja Vineyards navigate the modern market.

Published by emerald PUBLISHING to address the changing role of women in business and society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 September 2019
Listed Since
18 March 2019

Barcode

No barcode data available

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