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Routledge Women Entrepreneurs: Inspiring Stories and Cases

Name: Routledge Women Entrepreneurs: Inspiring Stories and Cases
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Economics

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Description

Explore the real-world experiences of female business leaders with Women Entrepreneurs by Routledge. This book provides a collection of nearly two dozen cases that examine how women become entrepreneurs and the specific opportunities and challenges they encounter while scaling their businesses. By focusing on the connection between entrepreneurship and economic development, these stories provide a global perspective. The cases are pulled from various industries and countries, offering a wide-ranging view of the global business landscape. Readers will gain practical insights into the different stages of business growth, including the initial launch, diversification strategies, and internationalization efforts. This text also covers essential business functions such as finance and marketing, making it a valuable resource for understanding the practical side of running a company. Whether you are studying economic development or the mechanics of small business growth, these case studies provide a direct look at the realities faced by women in emerging economies and developing countries.

Key Features

Includes nearly two dozen detailed cases exploring the process of how women transition into entrepreneurship.

Examines the specific opportunities and challenges women face when growing and scaling their businesses.

Focuses on the intersection of entrepreneurship and economic development within emerging economies.

Provides diverse perspectives through stories drawn from a wide range of different industries and countries.

Covers essential business functions including finance and marketing to provide a well-rounded view.

Offers practical insights into launching a business, diversification, and internationalization strategies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415523478
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 17 July 2013
Listed Since: 10 August 2012

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Routledge Women Entrepreneurs: Inspiring Stories and Cases

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