Essentials of Entrepreneurship Second Edition - Edward Elgar - Image 1

£42.99

Edward Elgar Publishing Essentials of Entrepreneurship Second Edition - Edward Elgar

Name: Essentials of Entrepreneurship Second Edition - Edward Elgar
Brand: Edward Elgar Publishing
Price: 42.99 GBP
Availability: InStock

Economics

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Description

Master the full lifecycle of starting a business with Essentials of Entrepreneurship Second Edition. This comprehensive text by Edward Elgar Publishing provides a clear roadmap for anyone looking to turn a new idea into a functional reality. By examining every phase of the entrepreneurial process, this book helps readers understand how to generate ideas that are better than current market offerings and determine if those ideas represent viable business opportunities. Beyond the initial concept, the text guides you through the practical steps of identifying and obtaining the necessary financial and human resources. You will learn about securing intellectual property protection and the essential steps for launching a new venture successfully. The content is grounded in research findings that help identify the specific variables that impact entrepreneurial success. Whether you are looking to develop strategies for gaining a competitive advantage or building a loyal customer base, this book provides the foundational knowledge needed to change the world one idea at a time.

Key Features

Covers all phases of the entrepreneurial process from initial idea generation to launching a new venture.

Provides methods for determining if a new idea is a viable business opportunity in the current market.

Guides readers through identifying and obtaining necessary financial and human resources for growth.

Includes information on securing intellectual property protection to safeguard your new business ideas.

Explains how to develop strategies for gaining and maintaining a competitive advantage in your industry.

Offers insights into building a solid customer base to support long-term business success.

Utilizes research findings to help identify the variables that play a role in successful entrepreneurship.

Product Specifications

Brand: Edward Elgar Publishing
Format: paperback
ASIN: 1788115902
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 April 2018
Listed Since: 15 December 2017

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Edward Elgar Publishing Essentials of Entrepreneurship Second Edition - Edward Elgar

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