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Edward Elgar Publishing Essentials of Entrepreneurship Second Edition - Business Guide

Amazon

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Description

Essentials of Entrepreneurship Second Edition by Edward Elgar Publishing provides a comprehensive framework for understanding the complete entrepreneurial journey, from initial ideation through venture launch and growth. This text guides readers through generating innovative ideas, validating business opportunities, securing financial and human resources, protecting intellectual property, and developing competitive strategies. Drawing on empirical research, the book identifies key variables that influence entrepreneurial success and offers practical insights for building and sustaining a customer base. Whether you are aspiring to start your first venture or seeking to deepen your understanding of entrepreneurial processes, this second edition equips you with the knowledge and frameworks needed to transform ideas into viable, growing businesses.

Key Features

Essentials of Entrepreneurship covers the complete entrepreneurial process from idea generation through competitive advantage development and customer base building.

The second edition incorporates research findings that identify critical variables affecting entrepreneurial success and venture viability.

Addresses securing intellectual property protection and obtaining financial and human resources for new ventures.

Published by Edward Elgar Publishing, offering academic rigour and evidence-based guidance for business development.

Suitable for aspiring entrepreneurs and business students seeking structured understanding of opportunity identification and venture strategy.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 April 2018
Listed Since
15 December 2017

Barcode

No barcode data available

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