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£118.99

Physica Corporate Foresight - Rene Rohrbeck - Physica Books

Name: Corporate Foresight - Rene Rohrbeck - Physica Books
Brand: Physica
Price: 118.99 GBP
Availability: InStock

Economics

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Description

Why do large companies fail when their environment changes? Despite their size, the average life expectancy of a Fortune 500 company is now below 50 years. This book addresses this challenge by exploring how firms can better prepare for disruptive change through strategic future orientation. Rene Rohrbeck provides deep insights based on 19 case studies from major multinational companies, including Siemens, Volkswagen, General Electric, Philips, and Deutsche Telekom. The research is built on extensive data collected from 107 interviews with key decision-makers, such as board members, corporate strategists, and innovation managers. To help organizations navigate uncertainty, the author proposes a Maturity Model. This model allows companies to assess their current level of preparedness and develop the capabilities needed to respond to external shifts. This book is a valuable resource for professionals looking to understand the mechanics of corporate foresight and long-term stability in a rapidly changing business landscape.

Key Features

Based on 19 real-world case studies from global leaders like Siemens, Volkswagen, and General Electric.

Includes data from 107 professional interviews with board members, strategists, and innovation managers.

Introduces a Maturity Model to help companies assess their readiness for disruptive external changes.

Explores the causes behind the declining life expectancy of Fortune 500 companies.

Provides practical research for understanding the future orientation of a modern firm.

Product Specifications

Brand: Physica
Format: paperback
ASIN: 3790828270
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Publication Date: 02 January 2013
Listed Since: 06 December 2012

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Physica Corporate Foresight - Rene Rohrbeck - Physica Books

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