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Physica Corporate Foresight - Business Maturity Model Book

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Description

Why do large companies fail when faced with environmental changes? With the average life expectancy of a Fortune 500 company dropping below 50 years, understanding future orientation is essential for survival. This book by Rene Rohrbeck provides deep insights into how firms can prepare for disruptive change. Based on 19 case studies from multinational giants including Siemens, Volkswagen, General Electric, Philips, and Deutsche Telekom, the text offers a practical approach to strategic readiness. Rohrbeck introduces a Maturity Model designed to assess a company's ability to respond to external shifts. The findings are supported by data from 107 interviews with key decision-makers, including board members, corporate strategists, innovation managers, and corporate foresight professionals.

Key Features

Includes 19 detailed case studies from multinational companies such as Siemens, Volkswagen, General Electric, Philips, and Deutsche Telekom.

Presents a Maturity Model developed by Rene Rohrbeck to assess how prepared a company is to respond to disruptive external change.

Utilizes data from 107 professional interviews with board members, corporate strategists, and innovation managers.

Provides research-based insights into why large companies struggle to adapt to changing environments.

Part of the Contributions to Management Science series published by Physica.

Product Specifications

Brand
Physica
Format
hardcover
Domain
Amazon UK
Release Date
11 November 2010
Listed Since
22 July 2010

Barcode

No barcode data available

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