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Cengage Learning EMEA Cengage Learning Business Research Projects - 4th Edition

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Description

Master the complexities of academic inquiry with the fourth edition of Business Research Projects by Cengage Learning EMEA. This respected and comprehensive text serves as a clear guide for students and lecturers navigating the process of planning and undertaking business research projects and dissertations. This edition provides a structured approach to every stage of the research lifecycle. It guides users through the initial inception of a project, the essential process of reviewing literature, and the practicalities of gathering and analysing data. Beyond data collection, the text offers practical advice on writing up and presenting a final report effectively. Designed specifically for those engaged in management science and business studies, this book acts as a reliable companion for academic success. Whether you are a student working on a dissertation or a lecturer guiding a class through complex research methodologies, this text provides the necessary framework to complete high-quality business research projects.

Key Features

Comprehensive project guidance covering every stage from initial inception to the final report presentation.

Detailed instructions on reviewing literature to build a strong foundation for your research.

Practical methods for gathering and analysing data to ensure academic accuracy.

Clear advice on writing and presenting reports for business research projects and dissertations.

Ideal resource for both students undertaking research and lecturers teaching management science.

Includes access to a companion website to support the learning process.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 December 2004
Listed Since
11 December 2006

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