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Cengage Learning Business Research Methods, 9E Textbook

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Description

Master the fundamentals of data-driven decision making with Business Research Methods, 9E by Cengage Learning. This ninth edition provides current and comprehensive coverage of the business research landscape, making it a reliable resource for students and professionals alike. Designed with a student-friendly approach, this text uses numerous real-world examples to illustrate how research functions within management, marketing, finance, and accounting. By connecting theoretical concepts to practical applications in various business areas, it helps learners understand how to apply quantitative studies to actual industry challenges. This textbook serves as an ideal resource for undergraduate programs and first-year MBA courses. Whether you are focusing on marketing, management, or quantitative analysis, this edition offers the depth and clarity needed to succeed in academic and professional business environments.

Key Features

Comprehensive ninth edition coverage that provides the most current information available for business research topics.

Student-friendly design that makes complex research concepts easier to understand and apply in a classroom setting.

Real-world examples that demonstrate how research is used in management, marketing, finance, and accounting sectors.

Versatile academic application suitable for undergraduate studies and first-year MBA coursework.

Broad utility across multiple disciplines including marketing, management, and quantitative studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 March 2012
Listed Since
25 August 2016

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