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£126.93
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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Celebrity Marketing: Histoire, strategies et modes d'emploi 2eme edition
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Most common price: £127 (54 days, 100.0%)
Price range: £127 - £127
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Description
Key Features
Cette deuxieme edition couvre l'evolution historique du celebrity marketing depuis le XIXe siecle jusqu'aux pratiques modernes.
L'ouvrage expose les strategies marketing fondamentales pour associer efficacement une marque avec une celebrite.
Les modes d'emploi pratiques guident les professionnels dans la selection et la collaboration avec des personnalites publiques.
L'edition de la marque Editions Universitaires Europeennes garantit une analyse approfondie des enjeux concurrentuels du celebrity marketing.
Le guide adresse les professionnels du marketing, de la communication et du branding cherchant a comprendre l'impact des celebrites.
Product Specifications
- Format
- paperback
- ASIN
- 6208963915
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 04 July 2025
- Listed Since
- 30 July 2025
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No barcode data available
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