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£126.00

ÉDITIONS UNIVERSITAIRES EUROPÉENNES Celebrity Marketing - Editions Universitaires Europeennes

Name: Celebrity Marketing - Editions Universitaires Europeennes
Brand: EDITIONS UNIVERSITAIRES EUROPEENNES
Price: 126.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the evolution of brand influence in the second edition of Celebrity Marketing. Published by Editions Universitaires Europeennes, this book examines the history and practical applications of how famous personalities shape brand identity. This resource provides a detailed look at the strategies used by companies to leverage celebrity status for marketing success. It covers the historical context and the specific methods brands use to integrate famous figures into their commercial identities. Whether you are studying brand management or looking to understand the mechanics of modern advertising, this text offers a structured approach to the subject of celebrity-driven marketing. Designed for those interested in sales, marketing, and corporate identity, this edition serves as a comprehensive guide to the ways in which fame and business intersect. It is an essential addition to any collection focused on business, finance, and the laws of marketing.

Key Features

Second edition content providing updated perspectives on celebrity marketing strategies.

Detailed historical analysis of how brands have utilized famous figures over time.

Practical guidance on the methods and modes of employment for celebrity endorsements.

In-depth study of the relationship between celebrity status and brand identity.

Academic resource focused on the intersection of marketing and public figures.

Product Specifications

Brand: ÉDITIONS UNIVERSITAIRES EUROPÉENNES
Format: Paperback
ASIN: 6208963915
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 July 2025
Listed Since: 30 July 2025

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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Celebrity Marketing - Editions Universitaires Europeennes

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