£128.79

Bloomsbury Selling Social Media - Political Economy Book

Name: Bloomsbury Selling Social Media - Political Economy Book
Brand: Bloomsbury
Price: 128.79 GBP
Availability: InStock

Ethics

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£129 today · previous high £129 · all-time low £125

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Description

Understand the economic forces driving the digital age with Selling Social Media by Bloomsbury. This text explores how platforms like Facebook, Twitter, Snapchat, YouTube, and LinkedIn act as agents of creative destruction within the media industries. It examines the shift toward a new economic narrative where individual user attention is measured, managed, and manipulated through advanced methods. This book provides a deep look into the rise of social media firms. It focuses on the mechanisms of monetization and securitization that have changed how businesses operate. By cataloging key terms and discourses, it helps readers understand how attention has been patented and litigated in ways that were previously impossible. This is an essential resource for those studying the intersection of business, finance, and the ethics of digital networking.

Key Features

Examines the role of major platforms like Facebook, Twitter, and YouTube as disruptors of established media business models.

Analyzes the economic narrative of user attention and how it is measured and managed by social networking firms.

Provides a detailed catalog of key terms and discourses related to the rise of the social media industry.

Explores the processes of monetization and securitization within the digital economy.

Investigates how attention is patented and litigated in the modern era of social networking.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1501319698
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 17 May 2018
Listed Since: 11 September 2017

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Bloomsbury Selling Social Media - Political Economy Book

This is the most expensive it has ever been. Walk away.

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