£40.56

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Bloomsbury Marketing in Creative Industries: Value, Experience and Creativity

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Description

This textbook explores the distinct marketing challenges across music, tourism, fashion, visual arts, heritage and cinema industries, where conventional commercial strategies often fall short. Designed for marketers working within creative sectors, the book applies established marketing theory to real international examples, demonstrating how creative professionals transform artistic vision into customer value through memorable experiences. The content addresses how artists, curators, fashion designers and other creative producers can effectively communicate their work's worth to audiences and stakeholders, making it essential reading for anyone seeking to understand the intersection of creativity and commerce in modern markets.

Key Features

Addresses specific marketing challenges across diverse creative industries including music, tourism, fashion, visual arts, heritage and cinema sectors.

Applies established marketing theory to real international examples throughout the textbook for practical, relevant learning.

Focuses on how creative industries deliver customer value through the experience of creativity and artistic expression.

Published by Bloomsbury Academic, a respected academic publisher specialising in business and creative industries education.

Ideal for marketers, creative professionals and students seeking to understand value creation in creative organisations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 October 2025
Listed Since
21 March 2025

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