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£44.70

Kogan Page Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences

Name: Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences
Brand: Kogan Page
Price: 44.7 GBP
Availability: InStock

E-commerce

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£45 today · all-time low £44 (Jun 2026) · usually £45

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Description

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results. Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking. Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty. You'll learn how to: - Apply audience-first principles to develop creative ideas grounded in real human insight - Implement data-driven strategies that support authenticity rather than replace it - Develop frameworks for balancing automation with the emotional intelligence marketing requires - Optimize campaigns by identifying meaningful audience motivations and behaviours - Use real-world examples to strengthen credibility and apply best practices across industries With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing. Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398625868
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 June 2026
Listed Since: 03 August 2025

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Kogan Page Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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